Fundamental principles:
We have always been a value-driven company. Such ideas continue to guide our firms’ evolution and operations.
The five key principles that govern our business practices are as follows:
Fidelity
We shall conduct ourselves in a truthful, genuine, straightforward, and responsible way; whatever we do must withstand public examination.
Accountability
We will incorporate environmental and ethical ideals into our companies, guaranteeing that what derives from individuals returns to people many times around.
Brilliance
We shall be committed to meeting the greatest quality norms while consistently encouraging meritocracy.
Foresight
We will be audacious and adaptable, tackling problems with daring and developing creative responses based on profound consumer knowledge.
Harmony
We will focus on our employees and partners, provide opportunities for sharing knowledge, and foster compassionate and cooperative relations founded on confidence and reciprocal esteem.
