Consulting · Advisory · Research · Products
The pilot worked. Now it has to hold up in production.
The demo went well and the board liked it. Now somebody has to run it. We help executive teams decide where AI and technology belong, build what the decision needs, and leave it with a person on your side who can run it.
For CEOs, CIOs, CTOs and transformation leaders in North America, Europe, MENA and Asia-Pacific.
Research
Start with what we've published.
Why AI pilots stall before production
Why a model that passed its test stalls when the project team hands it over: nobody was asked to carry it.
Who owns an AI system after launch
Somebody has to be able to change, stop and retire a live system. A name on a register doesn't give them that power.
When systems and data stop agreeing
Systems hold the same customer differently and nobody hears it happen. What that costs you, and the checks that catch it.
What we keep seeing
Much of the work we're asked into has already passed its first test.
The demo went well, the board approved the next stage, and then not much happened. What's missing is dull and decisive: someone who owns the system, a monitor that tells that person when it drifts, a plan for the day the model or its supplier isn't available, and an agreement between systems about which record is true.
We begin there. A senior practitioner reads how the work really runs, finds out why it stalled, and writes down what has to exist for it to keep going without us.
How the work fits together
Advice, building and published evidence from the same people.
Advise
Decide what is worth doing
We start from how your business actually runs: which systems hold which records, who approves what, where work waits. We finish with a decision that has an owner's name on it.
Build
Turn the decision into something that runs
Integration, process change and product engineering, done by the people who scoped the work, with handover notes left behind. Where the same problem keeps coming back, we write software for it.
Publish
Show the reasoning in the open
Our client work is confidential, so we show our thinking in public: research that states its method and limits, field notes on failures that repeat, and free tools that run in your browser.
What we do
Pick the kind of help you need.
Consulting
For the head of operations, the CIO or the product owner who has to make a change stick. The people who scoped it build it, and a named owner takes it over.
AI Consulting · Digital Transformation · Technology Consulting · Product Innovation
See what consulting covers
Advisory
For the executive who has to decide before money moves. An independent read on the plan, the architecture and the risk, written so a board can act on it.
AI Strategy · Technology and Architecture · AI Governance and Risk · Executive Advisory
See what advisory covers
Research
For the strategy or technology lead whose decision a brochure can't settle. We gather the evidence under your conditions and state the method.
Technology Research · Market Intelligence · Technology Evaluation · Custom Research
See what research coversWhere we get called in
The problems rarely look technical at first.
AI pilots that never reach production
How it shows up The demo worked and the project team moved on. Nobody can say who runs it, what it reads, or what happens when it's wrong.
We name the owner, the monitor and the fallback before anyone extends the build.
How AI consulting worksDecisions that are agreed but never owned
How it shows up The meeting ended with a nod. The same question comes back later, because nobody was asked to act.
We turn the decision into assigned work and put a date on reviewing it.
How executive advisory worksSystems that quietly stop agreeing
How it shows up A customer record reaches one system but not the other, and teams quote the same executive different figures.
We follow the record from where it starts to where it's read, and add a check at both ends.
How technology consulting worksBuyers who ask an assistant and don't get your name
How it shows up A prospect asks an assistant for suppliers in your category and the answer lists a competitor.
We trace the sources the assistant relies on and find where your pages drop out of the answer.
How market intelligence worksWork that only moves when one person is there
How it shows up A step lives in one person's head. When they're away the process stops, and nobody knew the step was theirs.
We ask what stops when someone is out, and write down the steps nobody had recorded.
How digital transformation worksHow an engagement starts
What we ask of you, and what you're left with.
- Who we work with
- Executives who own a decision about AI or technology, from the CEO to the head of operations.
- What we ask of you
- Time with the people closest to the problem, and someone who can decide in the room.
- What you keep
- A written scope, the work in daily use, a record of the decisions made, and a run book for the person who owns it.
- Where we stop
- When a named person on your side runs it. If we can't help, we say so on the first call.
Proprietary products
Software we build when a problem keeps coming back.
SignalOS
Tracks what assistants and answer engines say about a brand, which sources they lean on, and where the brand drops out of the answer.
Join the SignalOS waitlistXONIKOps
A business operations system for WordPress and WooCommerce that puts CRM, orders, projects, client and vendor portals, and bookings in one place.
Join the XONIKOps waitlistXONIK Vision
One dashboard across the systems a business already runs, so leaders read the same figures from the same place.
Join the XONIK Vision waitlistFree tools
Check where you stand first. No email needed.
Enterprise AI Readiness
Where your data, your people and the way you operate will help or hold back your first serious AI project.
Try the readiness assessmentAssessmentAI Governance
Who owns each AI system once it's live, and what happens when it gets something wrong.
Try the governance assessmentAssessmentAI Search Visibility
Whether assistants and answer engines can find your business, describe it correctly and cite it.
Try the visibility assessmentHow we work
Founded in 2006, now working directly with the leaders who own the decisions.
About our approachReasons before recommendations
We explain why something breaks before we propose a change, so you can test our reasoning yourself.
Scope in writing
What's in, what's out and who decides is agreed in writing before work starts.
Senior people on the work
The people you meet are the people who do the work.
Confidential by default
Every client engagement is covered by an NDA. For much of our history the work shipped under other firms' names, which is why our evidence is published research.
What do executives ask before they first call us?
What does XONIK do for a company like ours?
We help executive teams decide where AI and technology belong, build what that decision needs, and publish our reasoning. It comes as consulting, advisory or research, plus software of our own. Which one you need depends on whether you're missing a decision, a fact or a delivery.
What will we be holding when you finish?
A written scope, the work running in daily use, a record of the decisions we made along the way, and the instructions for the person on your side who owns it. We stop when that person can run it. We ask for time with the people nearest the problem and a decision maker in the room.
Are you a consultancy or a software company?
Both, and the software comes out of the advice. Client work is consulting, advisory and research. When the same problem keeps turning up in organizations that share little else, we build software for it. Our products are in development and not yet on sale, and each has a waitlist.
Bring us the decision you are weighing.
Send us the decision that keeps coming back, even if it is still rough. Someone senior reads it and replies with how we would look at it.