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AI Search Visibility Assessment
For marketing and digital leads and founders who want to know whether search and AI assistants can find the firm and describe it correctly, and what to fix first.
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In brief
This assessment shows whether search engines and AI assistants can find your firm and describe it correctly. You answer questions on access, clarity, identity, evidence and checking. You get a visibility band, the two areas to work on first and a report to keep. It reads only your answers, not your site, and is not an audit.
Step 1 of 5: Access
0 of 15 answered
- Access (current step)
- Clarity (not yet reached)
- Identity (not yet reached)
- Evidence (not yet reached)
- Checking (not yet reached)
Access
Access is whether search engines and AI assistants are permitted and able to read your pages at all. A page that cannot be fetched cannot be found, quoted or recommended, whatever else is done to it.
Clarity
Clarity is whether your pages say in plain words what you do, for whom and for what problem, and answer the questions buyers ask. A system that cannot tell what a page is about will not describe it accurately to anyone else.
Identity
Identity is whether the firm has one name, one description and one set of facts, repeated consistently on your site and everywhere else it appears. Mixed signals about who you are are passed along as mixed answers.
Evidence
Evidence is what stands behind your claims: sources beside the facts, a stated method and descriptions of you on sites you do not control. A claim that rests on your word alone is the easiest to pass over or to get wrong.
Checking
Checking is the habit of asking assistants what a buyer would ask and acting on what comes back. What assistants say changes without notice, so what you saw last time is no evidence of what is said now.
Answer the 3 questions left on this step to go on.
Your result
Where your points are
Your two weakest areas
Your strongest area
Want to talk through what this means for your organization?
Review your visibility with usOn this page
What does this assessment answer about how buyers find you?
It answers whether search engines and AI assistants can reach your pages, understand what the firm does, recognize it as one entity and find support for what you claim, and whether anyone looks at what they say. It reads only your answers, so it cannot say how you rank or what an assistant says today, and no tool can promise a citation. It shows where the chain between a buyer's question and your name is weakest.
In what order does a buyer's question meet your firm?
- 01
The crawler arrives
Access: can search engines and assistants fetch your pages at all?
- 02
The page is read
Clarity: does the text say what you do, for whom and for what problem?
- 03
The firm is recognized
Identity: is there one name and one description wherever the firm appears?
- 04
The claim is weighed
Evidence: does anything outside your own pages support what you say?
- 05
The answer is checked
Checking: does anyone ask assistants what a buyer would ask?
Who should answer, and how long does the sitting last?
Three people tend to hold the answers: whoever leads marketing or digital, whoever looks after the site and whoever keeps the firm's profiles up to date, which in a small firm may be one person. It does not take long. Where you do not know, pick the lowest card, because an unknown is a gap until someone has checked.
Is this the right check for your situation?
Use it when
- You suspect buyers research through assistants and you have never looked at what they are told
- A redesign, a rename or a move of the site is coming and you want to know what could break
Use something else when
- You need to know how you rank today, which the assistants and the search providers' own reports can show
- You want a technical audit of crawling and indexing, which needs someone to inspect the site
The trade is breadth against proof. A short sitting gives you a map of where to look, and each answer still depends on what you remember.
What do the bands say, and why can a high one still disappoint?
The bands run from Hard to find to Findable and watched. They describe how ready you are to be found, not what an assistant will say; an assistant weighs its own sources and changes them without notice, so Easy to find means the way is clear and nothing more. The top band adds the habit of checking, which is the only part that keeps the rest true. Comparing each area's points with those on offer picks the two to fix first.
Which check settles each low answer?
Each area has a check that needs no specialist.
| Area | A check you can run yourself | What you are looking for |
|---|---|---|
| Access | Open the robots file on every host name you use | A rule that shuts out a crawler you want |
| Clarity | Read the first sentence of a key page to someone outside the firm | Whether they can say back what you do |
| Identity | Search for the firm's name and compare every profile | Differences in name, description or address |
| Evidence | Take one key page and see which claims have a source beside them | Claims that stand on your word alone |
| Checking | Ask each assistant, in a new session, what a buyer would ask | Answers that are wrong, leave you out or name a rival |
What do people ask before using the AI search visibility assessment?
Does the assessment look at my website or ask an AI assistant about us?
No. It reads only your answers, so it cannot say how you rank or what an assistant says about you today. What it shows is where the chain between a buyer's question and your name is weakest, so you know which checks to run yourself.
If we score in the top band, will AI assistants recommend us?
No. The bands describe how ready you are to be found, not what an assistant will say. An assistant weighs its own sources and changes them without notice, so Easy to find means the way is clear and nothing more. No tool can promise a citation.
How do I check an answer I am not sure about?
Pick the lowest card, because an unknown is a gap until someone has checked. Then run a check that needs no specialist: read the robots file on every host name, ask someone outside the firm what a key page says you do, and ask each assistant a buyer's question.
Is this a substitute for a technical SEO audit?
No. A technical audit of crawling and indexing needs someone to inspect the site. This gives you a map of where to look. It suits you if buyers may research through assistants and you have never seen what they are told, or if a redesign or site move is coming.
Related
Want a second view of how buyers find you?
Describe what you are weighing in a few lines. A senior practitioner replies with a suggested first conversation.