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AI Search Visibility Assessment

A buyer asks an assistant who can solve their problem, and you'd like your firm to come up, described correctly. This AI search visibility assessment is for marketing and digital leads and founders who want to know whether it will, and what to fix first.

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Line illustration for an AI search visibility assessment: lines running from a business out to the assistants that read about it, with one line blocked early.

In brief

This free AI search visibility assessment shows whether search engines and AI assistants can find your firm and describe it correctly. You answer questions on access, clarity, identity, evidence and checking, and get a visibility band, the areas to work on first and a report to keep. It reads only your answers, not your site, and is not an audit.

Step 1 of 5: Access

0 of 15 answered

  1. Access (current step)
  2. Clarity (not yet reached)
  3. Identity (not yet reached)
  4. Evidence (not yet reached)
  5. Checking (not yet reached)

Access

Access is whether search engines and AI assistants are permitted and able to read your pages at all. A page that can't be fetched can't be found, quoted or recommended, whatever else is done to it.

1. Do you know what your robots file allows for each crawler that search engines and AI assistants document, on every host name you use?
2. Beyond the robots file, could a firewall, a content delivery network, a bot-management rule or a login wall be turning those crawlers away?
3. With scripts switched off and without signing in, does the substance of each key page still appear, and have you checked that no page carries an instruction to stay out of the index or out of snippets?

Clarity

Clarity is whether your pages say in plain words what you do, for whom and for what problem, and answer the questions buyers ask. A system that can't tell what a page is about won't describe it accurately to anyone else.

4. Does each key page open with a sentence that says what you do, for whom and for what problem?
5. Do your pages answer the questions buyers ask, directly and near the top?
6. For reports, guides and other material you gate, is there a public page saying what it concludes?

Identity

Identity is whether the firm has one name, one description and one set of facts, repeated consistently on your site and everywhere else it appears. Mixed signals about who you are get passed along as mixed answers.

7. Is there one written version of the firm's name, one-sentence description and list of services, and is it used?
8. Does the organization information on your site, including its structured data, match the visible text and point to your official profiles?
9. Do old profiles, directory entries and listings you don't control carry outdated names, descriptions or addresses?

Evidence

Evidence is what stands behind your claims: sources beside the facts, a stated method and descriptions of you on sites you don't control. A claim that rests on your word alone is the easiest to pass over or to get wrong.

10. Do credible sites you don't control describe what you do in words close to your own?
11. Do you publish the method and limits behind your main claims?
12. On your key pages, does each factual claim have its source beside it?

Checking

Checking is the habit of asking assistants what a buyer would ask and acting on what comes back. What assistants say changes without notice, so what you saw last time is no evidence of what is said now.

13. Have you put the questions a buyer would ask to more than one AI assistant, and read the answers?
14. When an answer names you wrongly, leaves you out or names a competitor, what happens?
15. Do you know whether visits or inquiries reach you through AI assistants?

Answer the 3 questions left on this step to go on.

On this page

What does an AI search visibility assessment answer about how buyers find you?

It answers whether search engines and AI assistants can reach your pages, understand what the firm does, recognize it as one entity and find support for what you claim, and whether anyone looks at what they say. It reads only your answers, so it can't say how you rank or what an assistant says today, and no tool can promise a citation. What it shows is where the chain between a buyer's question and your name is weakest.

In what order does a buyer's question meet your firm?

  1. 01

    The crawler arrives

    Access: can search engines and assistants fetch your pages at all?

  2. 02

    The page is read

    Clarity: does the text say what you do, for whom and for what problem?

  3. 03

    The firm is recognized

    Identity: is there one name and one description wherever the firm appears?

  4. 04

    The claim is weighed

    Evidence: does anything outside your own pages support what you say?

  5. 05

    The answer is checked

    Checking: does anyone ask assistants what a buyer would ask?

Who should answer?

The answers usually sit with whoever leads marketing or digital, whoever looks after the site and whoever keeps the firm's profiles up to date. Those can be separate people, or one. Where you don't know, pick the lowest card, because an unknown is a gap until someone has checked.

Is this the right check for your situation?

Use it when

  • You suspect buyers research through assistants and you've never looked at what they're told
  • A redesign, a rename or a move of the site is coming and you want to know what could break

Use something else when

  • You need to know how you rank today, which the assistants and the search providers' own reports can show
  • You want a technical audit of crawling and indexing, which needs someone to inspect the site

You trade proof for breadth. A short sitting gives you a map of where to look, and each answer still depends on what you remember.

What do the visibility bands say, and why can a high one still disappoint?

The bands run from Hard to find to Findable and watched. They describe how ready you are to be found, not what an assistant will say. An assistant weighs its own sources and changes them without notice, so Easy to find means the way is clear and nothing more. The top band adds the habit of checking, which is the only part that keeps the rest true. Comparing each area's points with those on offer picks the areas to fix first.

Which check settles each low answer?

Each area has a check that needs no specialist.

AreaA check you can run yourselfWhat you're looking for
AccessOpen the robots file on every host name you useA rule that shuts out a crawler you want
ClarityRead the first sentence of a key page to someone outside the firmWhether they can say back what you do
IdentitySearch for the firm's name and compare every profileDifferences in name, description or address
EvidenceTake one key page and see which claims have a source beside themClaims that stand on your word alone
CheckingAsk each assistant, in a new session, what a buyer would askAnswers that are wrong, leave you out or name a rival

What do marketing leads ask before they start?

Does the assessment look at my website or ask an AI assistant about us?

No. It reads only your answers, so it can't say how you rank or what an assistant says about you today. What it shows is where the chain between a buyer's question and your name is weakest, so you know which checks to run yourself.

If we score in the top band, will AI assistants recommend us?

No, and nothing can promise it. The bands describe how ready you are to be found, not what an assistant will say. An assistant weighs its own sources and changes them without notice, so Easy to find means only that the way is clear.

How do I check an answer I'm not sure about?

Pick the lowest card, because an unknown is a gap until someone has checked. Then run a check that needs no specialist: read the robots file on every host name, ask someone outside the firm what a key page says you do, and ask each assistant a buyer's question.

Is this a substitute for a technical SEO audit?

No. A technical audit of crawling and indexing needs someone to inspect the site. This gives you a map of where to look. It suits you if buyers may research through assistants and you've never seen what they're told, or if a redesign or site move is coming.

Related

AI assistant visibility: how buyers who ask an assistant find your businessHow assistants reach, read and name a business, and a self-check for an afternoon.ReportMarket Intelligence: answers to the questions you actually haveYour questions about a market, answered from primary sources.ServiceAI Search Visibility ChecklistTickable statements and a dated record for checking whether assistants name your firm.DownloadAnswer engines and enterprise buyers: how supplier shortlists changeWhere buyers now form a shortlist, what you control, and what to decide first.White paper

Want help reading what buyers are told about you?

Tell us what an assistant said about your firm and what you'd like it to say. A senior person reads it and replies with where we'd look first.

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