Assessments · Visibility
The shortlist forms
before the visit.
Eleven questions about how you appear in search, in AI answers, and in your own content — and whether you are eligible to be recommended at all.
Run it if enquiries are down and traffic is not.
Eleven questions on how your organisation appears where buyers now look first: whether an assistant can identify you, whether your claims can be corroborated anywhere else, and whether your content can be extracted and cited. Returns where in the chain you become invisible, and what would change it — with the reasoning shown rather than a score.
What it is looking for
You cannot be recommended if you cannot be corroborated.
And corroboration does not happen on your own website, which is where most of the effort goes.
An assistant asked to recommend firms in a category repeats what it can find in more than one place it trusts. Your own site is one of those places and it is the weakest, because every site says it is good.
So the question is not whether your website is well written. It is whether anything you claim can be checked against something that is not you.
The second half is mechanical rather than reputational. Content structured for storage rather than retrieval is present and unreachable. An entity written three different ways across a site does not resolve to one organisation.
Both halves matter, and they fail differently. This assessment separates them, because the fixes are unrelated and doing the wrong one first wastes a quarter.
What this costs when it is missed: not lost traffic, which you would notice — the enquiries that were never made, by people who never arrived and left nothing behind to investigate.
Two ways to run it
Free, or read by a person.
Same eleven questions either way. What changes is who reads the answers.
Free
Result immediately
Automated
A rule set reads your answers and returns a written finding. Nobody looks at it, and the report says so on every page.
- Where the work stops, on five named stages
- Your own answers quoted back
- Next steps, in the order they should happen
- What the diagnostic cannot tell you
Five working days · includes a call
Reviewed
Somebody runs a real prompt set against your category, reads your answers alongside what came back, and talks through what it means.
- The finding rewritten rather than generated
- Read against comparable operations in your sector
- A thirty-minute call on what it means for you
- The questions the form could not ask, asked
And a third thing, which is not an assessment. A diagnostic engagement does not read your answers at all — it reads your operation, through interviews and your own records. The free assessment responds to what you told us. The reviewed one responds to what we found.
What comes back
Where in the chain you disappear.
On screen immediately, in full, before anything is asked of you.
Where you become invisible
Five stages — crawlable, identifiable, corroborable, extractable, cited — and the one at which you stop.
Your own answers, quoted
Especially the two or three that produced the finding, so the reasoning is visible and arguable.
Which half the problem is in
Structural or reputational. They fail differently and the fixes are unrelated, so doing the wrong one first wastes a quarter.
What to do next, in order
Sequenced. The cheapest signals come first, and one of them is usually an afternoon of work.
Not: a rank, or a score
There is no ranking in an assistant's answer to rank against. Anything presenting a visibility score out of a hundred has invented the denominator.
Worth saying
Nobody can make an assistant recommend you.
Any firm claiming otherwise is selling something it does not control, and the claim is checkable within a month.
What can be engineered is eligibility — being retrievable, corroborable and specific. The rest is earned somewhere other than your own website, which is the part this assessment is honest about.
Frequently asked
Answers before you start.
Is this an SEO audit?
It overlaps. Search is one retrieval surface among several now, and some of the same structural work serves all of them — but this asks about corroboration and entity resolution, which a traditional audit does not.
Do you check what assistants actually say?
In the free version you check, using question one. In the reviewed version we run a real prompt set against your category on a schedule and read your answers alongside what came back.
Can you guarantee we appear?
No, and nobody can. What is controllable is eligibility. Firms that are retrievable, corroborable and specific appear more often; that is the honest form of the claim.
How long does any of this take to change?
Structural fixes show in weeks. Corroboration accumulates over quarters, because it depends on other people, and anything promising otherwise is describing paid media under a different name.
Do I have to give an email address?
Not to see the result. It appears on screen in full, and an email is only needed if you want a copy sent to you.
What does the reviewed version add?
A real prompt set run against your category, your answers read alongside what came back, and a call. If the free result already told you the problem is corroboration, it adds confirmation rather than information.
Ask an assistant about your category first.
Ninety seconds, before you start. Whatever comes back is the honest beginning of this assessment, and occasionally it is the whole answer.