Insights · Tools
Find out where you stand before you speak to anybody.
Three instruments, eleven statements each. The finding appears on this page the moment you finish — no email field in front of it, and nobody calls you afterwards.
In short
Three free instruments. Each asks eleven statements about one deployment, one decision or one firm, and returns a written finding naming the stage you are actually at. Nothing is gated, nothing is scored out of ten, and the questions and the scoring are published so you can check them.
The three
One for what you are building, one for how you decide, one for whether anybody can find you.
Most people arrive knowing something is wrong and not which thing. These separate the three most common cases.
Where a deployment will stop, and why.
A demonstration proves the model works. It proves nothing about whether anybody will act on the output, whether the record will satisfy an auditor, or whether the process it replaces will actually stop.
Five stages, from capability to production. The instrument names the one you are at and what the next looks like — and the stage is almost never the one people expect.
Run it Governance Assessment · Instrument 02Which decisions nobody owns.
Agreement is not ownership. A decision everybody agreed to and nobody holds gets reopened by the first reasonable question, because there is nobody with standing to say it is settled.
Five stages, from discussed to recorded. Bring one decision from the last six months that has come back, and it will tell you why.
Run it Visibility Assessment · Instrument 03Where you disappear in AI answers.
A screenshot proves you were named once. It says nothing about whether you hold a position, and most firms named at all were named incidentally.
Five stages, from crawlable to cited. The first one is a four-minute check and it is occasionally the entire answer.
Run itWhy these exist
Most diagnostics are a lead form wearing a lab coat.
Twelve questions, a score, and a result that is always "you need help" — which everyone recognises and nobody says.
You can tell within two questions. The options are shaped so that only one answer looks responsible, the score arrives with a colour rather than a reason, and the finding is the same finding whatever you clicked.
Which is a shame, because the underlying idea is sound. A short set of the right questions genuinely does place an organisation, and most people asking them are asking honestly.
So these are built to be able to return an answer we would rather not sell against: that your team already has this covered, or that the thing you are worried about is not where the problem is.
That is not generosity. A diagnostic that cannot say no is a diagnostic nobody trusts the second time, and the second time is when it matters.
What this costs us, specifically: the enquiries from people who would have contacted us out of uncertainty. Some of them get an answer here and do not need to. That is the arrangement working, not failing.
Two ways to run one
Free, or read by a person.
Same eleven questions either way. What changes is who reads the answers.
Free
Result immediately
Automated
A rule set reads your answers and returns a written finding. Nobody looks at it, and the report says so on every page.
- Where the work is likely to stop, on five named stages
- Your own answers quoted back, so the reasoning is visible
- Three or four next steps, in the order they should happen
- What the diagnostic cannot tell you, stated plainly
Five working days · includes a call
Reviewed
Somebody reads your answers against your sector, rewrites the finding for your situation, and talks it through with you.
- Everything in the free version, rewritten rather than generated
- Read against comparable operations in your sector specifically
- A thirty-minute call on what the finding means for you
- The questions the form could not ask, asked
And a third thing, which is not an assessment. A diagnostic engagement over three to four weeks does not read your answers at all — it reads your operation, through interviews and your own records. The distinction is worth stating plainly: the free assessment responds to what you told us. The reviewed one responds to what we found.
The same terms across all three assessments. The work is the same whichever instrument was completed, and pricing them differently would make a buyer wonder which one is the serious one.
What comes back
A written finding, not a score.
On screen immediately. Emailed only if you ask for it.
Where the work stops
Your position on the five stages, with the stage you are at named rather than numbered.
What your answers showed
Quoted back to you, so you can see where the finding came from and disagree with it if it is wrong.
What we would do next, in order
Three or four concrete steps, sequenced — because doing them out of order is the common way this work becomes expensive.
What this cannot tell you
Stated plainly. Automated, no human review, and blind to anything the questions did not ask, which for any organisation is most of it.
Not: a recommendation to hire us
Some findings conclude that your team should do this themselves, and those are returned unchanged. If every result ended in a sales conversation, the first one would be worthless.
Where the line sits
What a diagnostic can and cannot do.
Stated here rather than only in the small print of the result, because it changes whether you should run one at all.
It can:
- Name the stage where comparable operations stop — from our own engagement record rather than a published benchmark
- Show you what your own answers imply — quoted back, so the reasoning is visible and arguable
- Give you a sequence — the order matters more than the list, and it is the part most often got wrong
- Tell you that nothing is wrong — which is a real possible result, not a courtesy
It cannot:
- See your operation — it has eleven answers and no context beyond them
- Assess your model or your data — neither is measured, and any tool claiming to from a form is guessing
- Account for what we did not ask — which, for any organisation, is most of what is true
- Replace a conversation where the answer is genuinely unclear — and when it is, the result says so
Nothing here is gated.
The finding appears on screen before any email field, and the emailed copy adds your own answers rather than unlocking anything. The questions and the scoring are published in full on each instrument's method page — so you can check the reasoning, or run the same assessment yourself in six months without us.
Questions
How long does one take?
Longer than a quiz and shorter than a meeting. Eleven statements, each with three options, and the wording matters — answering quickly produces a finding about a questionnaire rather than about your organisation.
Do I have to give an email?
No. The finding renders in full on the page. There is an optional copy by email afterwards, and it adds your own answers to what you have already read rather than unlocking anything.
What happens to my answers?
Nothing leaves your browser. The eleven statements, the scoring and the finding are all computed on your own device, and no answer is sent anywhere. There is no server to send them to.
Is this a lead form in disguise?
No, and the design is the argument — a lead form would put the email field before the finding, and this one does not have a server to send answers to.
How accurate is it?
It reads what you told it. It did not look at your records or speak to the people you named, and it says so at the foot of every finding. Where those two differ is usually the more useful finding, and that is what a reviewed assessment is for.
Which one should I run?
If something is built and not used, readiness. If a decision keeps coming back, governance. If buyers cannot find you, visibility. If two apply, run both — they take minutes.
What if the result is wrong?
It reads what you told it. It did not look at your records or speak to the people you named, and it says so at the foot of every finding. Where your answers and your operation differ, that gap is usually the more useful finding — and it is what the reviewed version is for.
What does the reviewed version buy?
A person reads your answers against what your operation actually looks like, rather than against what you said. It comes back as a written finding with the reasoning shown, and it takes about a week.
Or skip the instrument and just describe it.
Thirty minutes, and we do most of the listening. We will tell you whether it is something we work on, whether it needs us at all, and when it does not — who it needs instead.
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