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Business

Three ways we make things, and one that decides which.

Client work, our own platforms, and independent businesses selling packaged work.

Services Automation, workspaces and agents — and the consulting that comes first Products What we are building for ourselves, out of what kept recurring Ventures Packaged work, sold under its own name and its own pricing Engagements How the work is bought — four shapes, quoted before anything starts

Insights

We publish what we find, including what went against us.

Free to read in full. Every report states its method and what its evidence cannot support.

Field Report One observation at a time, usually from something that happened that week Research Four reports, free to read in full, each stating what its evidence cannot support Tools Free instruments. The finding appears before any email field

Company

In rooms where a wrong answer costs something, not just a slide.

Bhopal, India. Working across India, the UK and North America since 2006.

About How the firm works, and why it is built this way Trust Center Policies, security, and what we do with your data Partners Under your name, or alongside you. No referral fees either way Investors What we are building, and where each of it actually stands Careers No open roles today. What we look for when there are Contact Thirty minutes, and we do most of the listening

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Advisory Scoping

Nothing here yet.

Tell us what is stalling.

Schedule a call→ Or write instead→

A fortnightly letter on the distance between deciding and doing.

One piece of research, or one working framework, every two weeks. Written under our own names.

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